Ford's History

History  of Ford Motor Company through 2014


Henry Ford born in 1863

Henry Ford

Edison, Ford, Firestone Radio Talk

Ford was launched in a converted factory in 1902 with $28,000 in cash from twelve investors, most notably John and Horace Dodge, who would later found the Dodge Brothers Motor Vehicle Company. Henry Ford was 40 years old when he founded the Ford Motor Company, which would go on to become one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. The largest family-controlled company in the world, the Ford Motor Company has been in continuous family control for over 100 years.

During its early years, the company produced a range of vehicles designated, chronologically, from the Ford Model A (1903) to the Model K and Model S (Ford's last right-hand steering model)[1] of 1907.[2] The K, Ford's first six-cylinder model, was knows as "the gentleman's roadster" and "the silent cyclone", and sold for US$2800;[2] by contrast, around that time, the Enger 40 was priced at US$2000,[3] the Colt Runabout US$1500,[4] the high-volume Oldsmobile Runabout[5] US$650, Western's Gale Model A US$500,[6] and the Success hit the amazingly low US$250.[5]

The next year, Henry Ford introduced the Model T. Earlier models were produced at a rate of only a few a day at a rented factory on Mack Avenue in Detroit, Michigan, with groups of two or three men working on each car from components made to order by other companies (what would come to be called an "assembled car"). The first Model Ts were built at the Piquette Road Manufacturing Plant, the first company-owned factory. In its first full year of production, 1909, about 18,000 Model Ts were built. As demand for the car grew, the company moved production to the much larger Highland Park Plant, and in 1911, the first year of operation there, 69,762[7] Model Ts were produced, with 170,211 in 1912.[8] By 1913, the company had developed all of the basic techniques of the assembly line and mass production. Ford introduced the world's first moving assembly line that year, which reduced chassis assembly time from 12½ hours in October to 2 hours 40 minutes (and ultimately 1 hour 33 minutes),[8] and boosted annual output to 202,667 units that year[8] After a Ford ad promised profit-sharing if sales hit 300,000 between August 1914 and August 1915,[9] sales in 1914 reached 308,162, and 501,462 in 1915;[8] by 1920, production would exceed one million a year.

These innovations were hard on employees, and turnover of workers was very high, while increased productivity actually reduced labor demand.[8] Turnover meant delays and extra costs of training, and use of slow workers. In January 1914, Ford solved the employee turnover problem by doubling pay to $5 a day, cutting shifts from nine hours to an eight hour day for a 5 day work week (which also increased sales; a line worker could buy a T with less than four months' pay),[8] and instituting hiring practices that identified the best workers, including disabled people considered unemployable by other firms.[8] Employee turnover plunged, productivity soared, and with it, the cost per vehicle plummeted. Ford cut prices again and again and invented the system of franchised dealers who were loyal to his brand name. Wall Street had criticized Ford's generous labor practices when he began paying workers enough to buy the products they made.[10][citation needed]

Ford assembly line (1913)

While Ford attained international status in 1904 with the founding of Ford of Canada, it was in 1911 the company began to rapidly expand overseas, with the opening of assembly plants in England and France, followed by Denmark (1923), Germany (1925), Austria (1925),[8] and Argentina (1925),[11] and also in South Africa (1924)[12] and Australia (1925) as subsidiaries of Ford of Canada due to preferential tariff rules for Commonwealth countries. By the end of 1919, Ford was producing 50 percent of all cars in the United States, and 40% of all British ones;[8] by 1920, half of all cars in the U.S. were Model Ts. (The low price also killed the cyclecar in the U.S.)[8] The assembly line transformed the industry; soon, companies without it risked bankruptcy. Of 200 U.S. car makers in 1920, only 17 were left in 1940.[8]

Ford 1916 Model T Field Ambulance. This canvas on wood frame model was used extensively by the British & French as well as the American Expeditionary Force in World War I. Its top speed was 45 mph (72 km/h), produced by a 4 cylinder water cooled engine

It also transformed technology. Henry Ford is reported to have said, "Any customer can have a car painted any color that he wants so long as it is black." Before the assembly line, Ts had been available in a variety of colors, including red, blue, and green, but not black. Now, paint had become a production bottleneck; only Japan Black dried quickly enough, and not until Duco lacquer appeared in 1926 would other colors reappear on the T.[8]

In 1915, Henry Ford went on a peace mission to Europe aboard a ship, joining other pacifists in efforts to stop World War I. This led to an increase in his personal popularity. Ford would subsequently go on to support the war effort with the Model T becoming the underpinnings for Allied military vehicles, like the Ford 3-Ton M1918 tank, and the 1916 ambulance.

[edit] History of the blue oval

The Ford oval trademark was first introduced in 1907. The 1928 Model A was the first vehicle to sport an early version of the Ford script in the oval badge. The dark blue background of the oval is known to designers as Pantone 294C. The Ford script is credited to Childe Harold Wills, Ford's first chief engineer and designer. He created a script in 1903 based on the one he used for his business cards. Today, the oval has evolved into a perfect oval with a width-to-height ratio of 8:3. The current Centennial Oval was introduced on June 17, 2003 as part of the 100th anniversary of Ford Motor Company.[13]

[edit] Ford Trademark

The original FORD trademark, filed March 26, 1909

The original stylized FORD logo, trademarked at the USPTO, and used by Ford Motor Company

Noteworthy in its history, The Ford Motor Company officially filed for their trademark to the United States Patent Office on March 26, 1909. In their application at the time, the then company's Secretary-Treasurer, James Couzens, included the statement, "said trade-mark is used by said corporation in commerce among the several States of the United States and between the United States and foreign nations or Indian tribes, and particularly with the Dominion of Canada."[14] Of additional interest is the location of the Ford Motor Company, their application states the company was doing business, "at the corner of Piquette avenue and Beaubien street," in the city of Detroit, Michigan.

First use for Ford mark was on February 15, 1895. The trademark was filed in the category of non-metallic building material products and described to the USPTO as automobiles and their parts.[15]

U.S. federal trademark registration was granted on July 20, 1909. The trademark is owned by the Ford Motor Company and its current federal status is registered and renewed. [16]

[edit] Post-World War I developments

In 1919, Edsel Ford succeeded his father as president of the company, although Henry still kept a hand in management. Although prices were kept low through highly efficient engineering, the company used an old-fashioned personalized management system, and neglected consumer demand for improved vehicles. So, while four wheel brakes were invented by Arrol-Johnson (and were used on the 1909 Argyll),[8] they did not appear on a Ford until 1927. (To be fair, Chevrolet waited until 1928.)[8] Ford steadily lost market share to GM and Chrysler, as these and other domestic and foreign competitors began offering fresher automobiles with more innovative features and luxury options. GM had a range of models from relatively cheap to luxury, tapping all price points in the spectrum, while less wealthy people purchased used Model Ts. The competitors also opened up new markets by extending credit for purchases, so consumers could buy these expensive automobiles with monthly payments. Ford initially resisted this approach, insisting such debts would ultimately hurt the consumer and the general economy. Ford eventually relented and started offering the same terms in December 1927, when Ford unveiled the redesigned Model A, and retired the Model T after producing 15 million units.

[edit] Lincoln Motor Company

On February 4, 1922 Ford expanded its reach into the luxury auto market through its acquisition of the Lincoln Motor Company, named for Abraham Lincoln whom Henry Ford admired, but Henry M. Leland had named the company in 1917. The Mercury division was established in 1938 to serve the mid-price auto market.[17] Ford Motor Company built the largest museum of American History in 1928, The Henry Ford.

Henry Ford would go on to acquire Abraham Lincoln's chair, which he was assassinated in, from the owners of the Ford Theatre. Abraham Lincoln's chair would be displayed along with John F. Kennedy's Lincoln limousine in the Henry Ford Museum & Greenfield Village in Dearborn, known today as The Henry Ford. Kennedy's limousine was leased to the White House by Ford.


Main article: Fordlândia

In 1928, Henry Ford negotiated a deal with the government of Brazil for a plot of land in the Amazon Rainforest. There, Ford attempted to cultivate rubber for use in the company's automobiles. After considerable labor unrest, social experimentation, and a failure to produce rubber, and after the invention of synthetic rubber, the settlement was sold in 1945 and abandoned.

  The Great Depression

During the great depression, Ford in common with other manufacturers, responded to the collapse in motor sales by reducing the scale of their operations and laying off workers. By 1932, the unemployment rate in Detroit had risen to 30%[18] with thousands of families facing real hardship. Although Ford did assist a small number of distressed families with loans and parcels of land to work, the majority of the thousands of unskilled workers who were laid off were left to cope on their own. However, Henry Ford angered many by making public statements that the unemployed should do more to find work for themselves.

This led to Detroit’s Unemployed Council organizing the Ford Hunger March. On March 7, 1932 some 3,000 - 5,000 unemployed workers assembled in West Detroit to march on Ford's River Rouge plant to deliver a petition demanding more support. As the march moved up Miller Road and approached Gate 3 the protest turned ugly. The police fired tear gas into the crowd and fire trucks were used to soak the protesters with icy water. When the protesters responded by throwing rocks, the violence escalated rapidly and culminated in the police and plant security guards firing live rounds through the gates of the plant at the unarmed protesters. Four men were killed outright and a fifth died later in hospital. Up to 60 more were seriously injured.[19]

 Soviet Fords and the Gorki

In May 1929 the Soviet Union signed an agreement with the Ford Motor Company. Under its terms, the Soviets agreed to purchase $13 million worth of automobiles and parts, while Ford agreed to give technical assistance until 1938 to construct an integrated automobile-manufacturing plant at Nizhny Novgorod. Many American engineers and skilled auto workers moved to the Soviet Union to work on the plant and its production lines, which was named Gorkovsky Avtomobilny Zavod (GAZ), or Gorki Automotive Plant in 1932. A few American workers stayed on after the plant's completion, and eventually became victims of Stalin's Great Terror, either shot[20] or exiled to Soviet gulags.[21] In 1933, the Soviets completed construction on a production line for the Ford Model-A passenger car, called the GAZ-A, and a light truck, the GAZ-AA. Both these Ford models were immediately adopted for military use. By the late 1930s production at Gorki was 80,000-90,000 "Russian Ford" vehicles per year. With its original Ford-designed vehicles supplemented by imports and domestic copies of imported equipment, the Gorki operations eventually produced a range of automobiles, trucks, and military vehicles.

[edit] World War II

President Franklin Roosevelt referred to Detroit as the "Arsenal of Democracy." The Ford Motor Company played a pivotal role in the allied victory during World War I and World War II. As a pacifist, Henry Ford had said war was a waste of time, and did not want to profit from it.[citation needed] He was concerned the Nazis during the 1930s might nationalize his factories in Germany. During the Great Depression Ford's wages may have seemed great to his employees but many of the rules of the factories were very harsh and strict. Those were tense times for American companies doing business in Europe. Ford established a close collaboration with Germany's Nazi government before the war-- so close, in fact, that Henry Ford received, in July 1938, the Grand Cross of the German Eagle medal from the Nazi government. In the spring of 1939, the Nazis assumed day to day control of Ford factories in Germany. However, Ford's Dearborn headquarters continued to maintain 52% ownership over the factories. Ford factories contributed significantly to the buildup of Germany's armed forces. Ford negotiated a resource-sharing agreement that allowed the German military to access scarce supplies, particularly rubber. During this same period, Ford was hesitant to participate in the Allied military effort. In June 1940, after France had fallen to the Wehrmacht, Henry Ford personally nixed a plan to build airplane engines for the Allies.[22]

The situation changed after Pearl Harbor. With Europe under siege, Henry Ford's genius would be turned to mass production for the war effort. These efforts benefited the Allies as well as the Axis. After Bantam invented the Jeep, the US War Department handed production over to Ford and Willys. When Consolidated Aircraft could at most build one B-24 Liberator a day, Ford would show the world how to produce one an hour, at a peak of 600 per month in 24 hour shifts. The specially-designed Willow Run plant broke ground in April 1941. At the time, it was the largest assembly line in the world, with over 3,500,000 square feet (330,000 m2) under one roof. Edsel Ford, under severe stress, died in the Spring of 1943 of stomach cancer, prompting his grieving father to resume day-to-day control of Ford. Mass production of the B-24 began by August 1943. Many pilots slept on cots waiting for takeoff as B-24s rolled off the line.[23] Ford production was important to Nazi forces as well: roughly one-third of the German Army's trucks, which played a crucial role in Germany's blitzkrieg strategy, were produced by Ford. [24]

After the US declared war in December 1941, Ford could no longer communicate directly with its factories in Germany. However, indirect communications continued, in at least one case. Robert Schmidt, the Nazi manager of the Cologne Ford plant, traveled to Portugal in 1943 in order to consult with Ford officials there. The Treasury Department also investigated Ford for alleged collaboration with German-run Ford plants in occupied France, but did not find conclusive evidence. After the war, Schmidt and other Nazi-era managers kept their jobs with Ford's German division.[25]

In the United Kingdom, Ford built a new factory in Trafford Park, Manchester during WW2 where over 34,000 Rolls-Royce Merlin aero engines were completed by a workforce trained from scratch.

[edit] Post-World War II developments

At the behest of Edsel Ford's widow Eleanor and Henry's wife Clara, Henry Ford would make his oldest grandson, Henry Ford II, President of Ford Motor Company.

A Ford Taurus, one of Ford's best-selling models. In its 21 year lifespan, it sold 7,000,000 units. It is the 4th best selling car in Ford's history, behind only the F-150, the Model T, and the Mustang.

Henry Ford II served as President from 1945–1960, and as Chairman and CEO from 1960–1980. "Hank the Deuce" led Ford to become a publicly traded corporation in 1956. However, the Ford family maintains about 40 percent controlling interest in the company, through a series of Special Class B preferred stocks. Also in 1956, following its emphasis on safety improvements in new models, Motor Trend awarded the company its "Car of the Year" award.[26]

In 1947, Henry Ford died. According to A&E Biography, an estimated 7 million people mourned his death.

Ernest R. Breech was hired in 1946 and became the Executive Vice President, and became Board Chairman in 1955.

In 1946, Robert McNamara joined Ford Motor Company as manager of planning and financial analysis. He advanced rapidly through a series of top-level management positions to the presidency of Ford on 9 November 1960, one day after John F. Kennedy's election. The first company head selected outside the Ford family, McNamara had gained the favor of Henry Ford II, and had aided in Ford's expansion and success in the postwar period. Less than five weeks after becoming president at Ford, he accepted Kennedy's invitation to join his cabinet, as Secretary of Defense.

In the 1950s, Ford introduced the iconic Thunderbird in 1955 and the Edsel brand automobile line in 1958. Edsel was cancelled after less than 27 months in the marketplace in November 1960. The corporation bounced back from the failure of the Edsel by introducing its compact Ford Falcon in 1960 and the Mustang in 1964. By 1967, Ford of Europe was established.

Lee Iacocca was involved with the design of several successful Ford automobiles, most notably the Ford Mustang. He was also the "moving force," as one court put it, behind the notorious Ford Pinto. He promoted other ideas which did not reach the marketplace as Ford products. Eventually, he became the president of the Ford Motor Company, but he clashed with Henry Ford II and ultimately, on July 13, 1978, he was famously fired by Henry II, despite Ford posting a $2.2 billion dollar profit for the year. He was subsequently hired by the Chrysler Corporation, of which he pulled his famous turnaround in the 1980s. In 1979 Philip Caldwell became Chairman, succeeded in 1985 by Donald Petersen.

Harold Poling served as Chairman and CEO from 1990-1993. Alex Trotman was Chairman and CEO from 1993-1998, and Jacques Nasser served at the helm from 1999-2001. Henry Ford's great-grandson, William Clay Ford Jr., is the company's current Chairman of the Board and was CEO until September 5, 2006, when he named Alan Mulally from Boeing as his successor. As of 2006, the Ford family owns about 5 percent of Ford's shares and controls about 40 percent of the voting power through a separate class of stock.[27]

Current Ford CEO Alan Mulally, who was hired by William Clay Ford, Jr. to restructure the company.

In December 2006, Ford announced that it would mortgage all assets, including factories and equipment, office property, intellectual property (patents and trademarks), and its stakes in subsidiaries, to raise $23.4 billion in cash. The secured credit line is expected to finance product development during the restructuring through 2009, as the company expects to burn through $17 billion in cash before turning a profit. The action was unprecedented in the company's 103 year history.[28]

[edit] General corporate timeline

Henry Ford and the Quadricycle

1896 Quadricycle at The Henry Ford Museum in Dearborn, MI

1903 Model A

Ford Model T ad - ca 1908

1930 Model A Fordor

The Ford Australia plant under construction in Geelong, Victoria, Australia, 1926

Mustang Serial #1 - The First Mustang

    * 1896: Henry Ford builds his first vehicle – the Quadracycle – on a buggy frame with 4 bicycle wheels.

    * 1898: Ford creates the Detroit Automobile Company; two and a half years later it is dissolved.

    * 1901: Ford wins high-profile car race in Grosse Pointe, Mi

    * 1901: The Henry Ford Company is incorporated but discontinued the following year only to be reinvigorated by Henry Leland as the Cadillac Motor Company

    * 1903: Ford Motor Company incorporated with 11 original investors. The Model A "Fordmobile" is introduced - 1,708 cars are produced.

    * 1904: Ford Motor Company of Canada incorporated in Walkerville, Ontario

    * 1904: Henry Ford teams up with Harvey Firestone of Firestone Tires

    * 1906: Ford becomes the top selling brand in the US, with 8,729 cars produced.

    * 1908: Model T is introduced. 15 million are produced through 1927.

    * 1909: Ford Motor Company (England) established, otherwise referred to as Ford of Britain

    * 1911: Ford opens first factory outside North America – in Manchester, England.

    * 1913: The moving assembly line is introduced at Highland Park assembly plant, making Model T production 8 times faster.

    * 1913: Ford opens second world branch in Argentina as Ford Motor Argentina

    * 1914: Ford introduces $5 ($106, adjusted for inflation) workday minimum wage – double the existing rate.

    * 1918: Construction of the Rouge assembly complex begins.

    * 1919: Edsel Ford succeeds Henry as Company President.

    * 1921: Ford production exceeds 1 million cars per year, nearly 10 times more than Chevrolet - the next biggest selling brand.

    * 1922: Ford purchases Lincoln Motor Company for US $8 million ($102 million, adjusted for inflation).

    * 1925: Ford introduces Ford Tri-Motor airplane for airline services

    * 1926: Ford Australia is founded in Geelong, Victoria, Australia.

    * 1927: Model T production ends, Ford introduces the next generation Model A, from the Rouge complex.

    * 1929: Ford regains production crown, with annual production peaking at 1.5 million cars

    * 1931: Ford and Chevy brands begin to alternate as U.S. production leaders, in battle for automobile sales during the Great Depression.

    * 1932: Ford introduces the one-piece cast V8 block. It makes the Model 18 the first low-priced V8-powered car.

    * 1936: Lincoln-Zephyr is introduced.

    * 1938: The German consul at Cleveland awards Henry Ford the Grand Cross of the German Eagle, the highest medal Nazi Germany could bestow on a foreigner. There is some evidence Ford had Nazi sympathies, at least before World War II. He may have financed some Nazi activities, and was active in anti-semitic efforts.

    * 1939: Mercury division is formed to fill the gap between economical Fords and luxury Lincolns. Operated as a division at Ford until 1945

    * 1941: The Lincoln Continental is introduced. Ford begins building general purpose "jeep" for the military. First labor agreement with UAW-CIO covers North American employees.

    * 1942: Production of civilian vehicles halted, diverting factory capacity to producing B-24 Liberator bombers, tanks, and other products for the war effort.

    * 1943: Edsel Ford dies of cancer at the age of 49, Henry Ford resumes presidency.

    * 1945: Henry Ford II becomes president.

    * 1945: Lincoln and Mercury are combined into a single division.

    * 1946: Ford sues the allies for damages done to his factories in Dresden during the infamous bombing, and wins compensation.[citation needed]

    * 1946: The Whiz Kids, former US Army Air Force officers, are hired to revitalize the company. Automobile production resumes.

    * 1947: Henry Ford dies of cerebral hemorrhage at the age of 83; Henry Ford II becomes new chairman.

    * 1948: F-1 Truck introduced. Lincoln Continental is introduced.

    * 1949: The '49 Ford introduces all-new post-war era cars. The "Woody" station wagon is introduced.

    * 1953 Ford Canada Headquarters and Car Plant opens in Oakville, Ontario

    * 1954: Thunderbird introduced as a personal luxury car with a V8. Ford begins crash testing, and opens Arizona Proving Grounds.

    * 1956: $10,000 ($79.3 thousand, adjusted for inflation) Lincoln Continental Mark II introduced. Ford goes public with common stock shares. Ford's emphasis on safety with is Lifeguard option package, including seat belts and dash padding, earns the company Motor Trend's "Car of the Year" award.[26]

    * 1957: Ford launches the Edsel brand of automobiles in the fall of 1957 as 1958 models. Ford is top selling brand, with 1.68 million automobiles produced.

    * 1959: Ford Credit Corporation formed to provide automotive financing.

    * 1959: Ford withdraws the 1960 model Edsels from the market in November 1959.

    * 1960: Ford Galaxie and compact Ford Falcon introduced.

    * 1960: Robert Mcnamara is appointed President of Ford by Chairman Henry Ford II.

    * 1960: Ford President Robert McNamara appointed Secretary of Defense by President elect John F. Kennedy.

    * 1964: Ford Mustang creates pony car segment, Ford GT40 challenges Ferrari and Porsche at LeMans.

    * 1965: Ford brand US sales exceed 2 million units.

    * 1965: Ford Galaxie 500 LTD debuts, advertised as quieter than a Rolls Royce

    * 1966: Ford Bronco sport utility vehicle introduced.

    * 1967: Ford of Europe is established.

    * 1967: Ford opens Talbotville car plant in St. Thomas, Ontario

    * 1968: Lincoln Mark Series is introduced as the company's first personal luxury car to compete with the Cadillac Eldorado

    * 1970: Ford establishes Asia Pacific operations.

    * 1972: Retractable seat belts introduced.

    * 1973: Ford US brand sales reaches an all time high of 2.35 million vehicles produced.

    * 1974: Ford Mustang II debuts as a smaller more economical pony car.

    * 1975: Ford Granada and Mercury Monarch introduced, Maverick continues

    * 1979: Ford acquires 25% stake in Mazda.

    * 1981: The Lincoln Town Car and Ford Escort are introduced.

    * 1984: Ford Tempo and Mercury Topaz are introduced.

    * 1985: Merkur name launched based on several successful European vehicles.

    * 1985: Ford Taurus introduced with dramatic "aero design" styling, along with Ford Aerostar minivan.

    * 1987: Ford acquires Aston Martin Lagonda and Hertz Rent-a-Car.

    * 1988: Ford Festiva, built in Korea by Kia is introduced.

    * 1989: Ford acquires Jaguar. Mazda MX-5 Miata is unveiled.

    * 1990: Ford Aerostar is Motor Trend's Truck Of The Year, while Lincoln Town Car is Motor Trend's Car Of The Year.

    * 1990: Merkur brand of automobiles production discontinued.

    * 1991: Ford Explorer is introduced, turning the traditionally rural and recreational SUV into a popular family vehicle.

    * 1992: Ford Taurus becomes America's top selling car, displacing the Honda Accord.

    * 1994: Ford Tempo and Mercury Topaz are discontinued - replaced by Ford Contour and Mercury Mystique.

    * 1994: Ford Aspire replaces Festiva, becoming the first car in its class to offer standard dual air bags and optional 4-wheel ABS.

    * 1995: Ford's first front wheel drive V8 sedan is introduced, the 4.6L V8-powered Lincoln Continental.

    * 1995: New front wheel drive Ford Windstar minivan is introduced. Aerostar remains in production. Redesigned Ford Explorer released, now with standard safety features such as dual air bags, 4-wheel ABS as standard equipment.

    * 1996: Ford certifies all plants in 26 countries to ISO 9000 quality and ISO 14001 environmental standards. The V12-powered Jaguar XJS is discontinued.

    * 1996: Controversially redesigned "Ovoid" Ford Taurus and Mercury Sable are introduced. Exit of Chevrolet Caprice leaves full size fleet market to Ford Crown Victoria.

    * 1996: Ford increases investment stake in a troubled Mazda Corporation to a controlling interest of 33.4%.

    * 1997: Full size 4-door SUV Ford Expedition introduced replace the Ford Bronco.Mercury Mountaineer introduced. Redesigned Ford Escort and Mercury Tracer also introduced.

    * 1997: Ford Aerostar production ends, along with Ford Probe, Ford Thunderbird, Mercury Cougar, Mazda MX-6, and Ford Aspire, without immediate replacement.

    * 1997: Sculpted redesign of Ford's top-selling F-150 pickup, overcomes controversy to set sales records.

    * 1998: Lincoln Navigator creates domestic luxury SUV class. Mark VIII is in its final year, introduces HID-headlamps.

    * 1998: The Focus replaces the ageing Escort in Europe and quickly becomes one of the best-selling cars of the segment.

    * 1999: Ford acquires Volvo car division from Volvo. Bill Ford becomes Chairman of the Board, replacing Jacques Nasser.

    * 1999: A smaller sporty Mercury Cougar is reintroduced with front wheel drive.

    * 1999: Jaguar Racing Formula One team is formed, with Jackie Stewart at the helm.

    * 1999: Ford splits its full-sized pick-ups into two distinct models (the first to do so) with the introduction of the Ford F-Series Super Duty (F-250 - F-550). Ford Excursion (based on Super Duty) is introduced, and has the distinction of being the largest SUV sold anywhere.

    * 2000: Ford purchases Land Rover brand from BMW. Lincoln LS and Jaguar S-Type are introduced, along with a refreshed Ford Taurus and Mercury Sable. The Lincoln LS becomes the 2000 Motor Trend Car of the Year.

    * 2001: Retro-styled Ford Thunderbird is introduced, based on the Lincoln LS/Jaguar S-Type DEW98 platform, and is also named Motor Trend Car of the Year for 2002.

    * 2002: Lincoln Continental is discontinued after a roughly fifty year run. Jaguar X-Type is introduced (first AWD Jaguar).

    * 2003: Ford Motor Company's 100th Anniversary. The Ford GT is released, along with limited Centennial editions of some Ford vehicles.

    * 2004: Jaguar Racing team sold to Red Bull GmbH. Ranger sales decline, losing the title as top-selling compact pickup. The similar Mazda B-series pickup is withdrawn from the US market. The Ford Escape Hybrid, the first gasoline-electric hybrid SUV, is introduced. Major redesign of the Ford F-150 and introduction of the Lincoln Mark LT. Ford Freestar and Mercury Monterey minivans are introduced, replacing the Ford Windstar and Mercury Villager.

    * 2005: Ford Mustang redesigned with retro styling reminiscent of the 1960s models. The Ford Five Hundred, Mercury Montego, and Ford Freestyle are introduced. Mercury Sable production ends, and Ford Taurus production is limited to rental car, taxi, and other fleet sales.

    * 2006: Ford Taurus ends production after a 20-year run. Ford Fusion, Mercury Milan, and Lincoln Zephyr introduced. Ford announces major restructuring program The Way Forward, which includes plans to shut unprofitable factories. Bill Ford steps down as CEO, remains as Executive Chairman. Alan Mulally elected President and CEO. Ford Freestar and Mercury Monterey minivans are discontinued without replacement. Ford mortgages all assets to raise $23.4 billion cash in secured credit lines, in order to finance product development during restructuring through 2009.[28] According to J. D. Power and Associates quality surveys, the Ford Fusion is rated higher in quality than its chief rivals, the Toyota Camry and Honda Accord.

    * 2007: Ford reports losses of $12.7 billion for 2006. Ford Edge and Lincoln MKX introduced. The Lincoln Zephyr is replaced with the Lincoln MKZ. A redesigned Ford Expedition (including the longer wheelbase "EL" version) and Lincoln Navigator are introduced. Ford unveils the Ford Interceptor and Lincoln MKR concept cars, and a pre-production Lincoln MKS is introduced. The Ford Five Hundred, Ford Freestyle and Mercury Montego nameplates are dropped and replaced with the previously retired Ford Taurus, Ford Taurus X, and Mercury Sable nameplates.[29]

    * 2007: Ford sells Aston Martin to a British consortium led by Prodrive chairman David Richards,[30] and announces plans to sell Jaguar and Land Rover.

    * 2008: Ford sells Jaguar and Land Rover to Tata Motors.                      

    *2009 Ford announces that it will leverage more of its European line-up for the North American market. The Turkish-built Transit Connect compact panel van is the first exponent of this strategy, followed by the sixth-generation Ford Fiesta subcompact.

    *2010 Ford sells Volvo Cars to Geely Automobile. Third generation Ford Focus unveilied - as with the first generation car, it will return to using a single platform for all markets - will be released in North America as a 2012 model.

    *2011: Mercury production ends. Ford RangerFord Crown Victoria and Lincoln Town Car are discontinued. Ford Focus Electric unveiled.

     *2012: Fourth generation Mondeo/Fusion previewed at the Detroit Motor Show, thus reuniting Ford's mid-size platform for Europe and North America for the first time since the CDW27 1st gen Mondeo/Contour/Mystique of 1994.

     *2013: Fourth generation Transit/Tourneo launched, along with the second generation Transit Connect and the refreshed Fiesta is revealed.

     *2014: The next generation Mustang will be launched along with the eleventh generation F-150. The second generation Edge and MKX will be introduced...

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